Meghalaya’s exemplary contribution to sustainable
tourism took centre stage today at the World Tourism Day 2024 celebrations held at Vigyan
Bhawan, New Delhi. Hon’ble Vice President of India, Shri Jagdeep Dhankhar, graced the
event as the Chief Guest, along with Union Ministers from various key sectors of the
government.
Umden and Mawphlang, two villages from Meghalaya, were declared winners in the
prestigious National Best Tourism Village Competition, organized by the Ministry of
Tourism, Government of India. Umden was awarded in the Craft category for its indigenous
silk-weaving heritage, while Mawphlang was honoured in the Heritage category for its
conservation of sacred groves and cultural significance. Representatives from both villages
were present to accept their awards, reflecting Meghalaya’s growing leadership in rural and
sustainable tourism.
Lauding this remarkable achievement, Hon’ble Tourism Minister of Meghalaya, Shri
Paul Lyngdoh said, “It is a proud moment for the people of Meghalaya. After Kongthong’s
recognition last year, this honour adds another feather to our cap. This achievement have
ensured that more people now know about the exquisite Eri silk of Umden and the ancient
sacred forests of Mawphlang. These awards are a testament to our efforts in building
sustainable tourism, and fostering community development”
Umden, located in the Ri-Bhoi district, is widely known for its production of Eri silk, also
referred to as ‘Ahimsa silk’. The village has successfully integrated its traditional weaving
practices into the larger sustainable tourism narrative, attracting visitors who are keen to learn
about this ancient craft. The award in the Craft category recognizes the community’s effort in
preserving local craftsmanship while promoting tourism as a means of livelihood and cultural
exchange.
Mawphlang, in the East Khasi Hills, won the Best Village Award in ‘Heritage’ category. This
is a testament of the villagers’ conservation of their sacred groves. These ancient forests hold
immense cultural and spiritual value for the Khasi people and are a focal point for ecotourism
in the region. The village’s commitment to protecting these sacred spaces while opening them
up for sustainable tourism is an inspiring model for heritage conservation and community
engagement.